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Position Name: Head of Sales and Marketing (IT Services)

Location: Mumbai, India

Employment Type: Full-time

Years of Experience: 15 - 20 Years

Reports To: CEO

Code : HDM/SR

Position Overview:

We are actively looking for a seasoned and innovative Head of Sales and Marketing to spearhead our sales and marketing strategies for our diverse portfolio of our IT services. These services encompass a wide range, including Custom Application Development/Support, ERP Services, and Cloud/ Cyber Security Solutions, along with top-tier products tailored for various industry verticals such as Logistics (WMS), Maritime (Port Agency), Travel, Goods & Services Trading, and BFSI.

The ideal candidate will bring a wealth of experience and a proven track record in IT services sales, B2B sales, product sales, pre-sales, and marketing leadership. We are seeking someone with a strong focus on delivering results and a strategic mindset to drive success across key regions including India, the Middle East, Asia Pacific, Europe, and the United States. If you are a dynamic professional ready to take on this exciting challenge and make a significant impact in the IT services industry, we want to hear from you.

Key Responsibilities:

• Strategic Leadership:
  • Spearheading the sales and marketing efforts for the company's IT services and products across various industry verticals.
  • Developing and implementing strategic plans to drive business growth, achieve business goals and objective and enhance market share.
  • Identify market opportunities and define sales and marketing plans to maximize market penetration and profitability.
• Marketing Strategy and Planning:
  • Develop and execute comprehensive marketing strategies to enhance brand visibility, recognition, and support sales efforts.
  • Ensuring consistent brand messaging across all marketing channels.
  • Managing marketing budgets, allocating resources, and se􀆫ng marketing goals.
  • Oversee the creation of marketing materials, campaigns, and events.
  • Analyse market trends, competitor activities, and customer feedback to refine marketing strategies.
• Team Management:
  • Leading and managing sales and marketing teams, including recruitment, training, and performance management.
  • Fostering a culture of collaboration, innovation, and continuous improvement within the teams.
• Customer Engagement:
  • Building and maintaining relationships with key customers, understanding their needs, and identifying opportunities to upsell or cross-sell.
  • Ensuring high level of customer satisfaction and loyalty through effective account management, service delivery, regular communication.
  • Handle high-level client negotiations and resolve any issues or concerns.
• Market Analysis and Intelligence:
  • Conducting market research and analysis to stay ahead of competitors and identify new opportunities.
  • Providing market insights and recommendations to inform business decisions.
• Performance Monitoring and Reporting:
  • Tracking and analysing sales and marketing performance metrics, including revenue, customer acquisition costs, and return on investment.
  • Providing regular reports and insights to senior management and other stakeholders.
• Collaboration and Partnerships:
  • Building and maintaining partnerships with other business units, vendors, and industry partners to drive growth and innovation.
  • Collaborating with cross-functional teams to develop and launch new products and services.
  • Building partnerships with complementing products, resellers, and other channels.
• Product Sales:
  • Collaborate with product development teams to ensure offerings meet market needs.
  • Provide feedback on product enhancements and new product development based on market demand.
  • Drive product innovation and leveraging technologies to be competitive with progressive mindset.
• Pre-sales:
  • Leading and managing pre-sales team for lead generation, RFP, proposal, bidding.
  • High involvement in contract negotiations, solution reviews, Estimations, pricing, partnerbased solutions, and client meetings etc.
• Financial Management:
  • Prepare and manage sales and marketing budgets.
  • Monitor and report on sales and marketing metrics and financial performance.

Overall, the Head of Sales and Marketing plays a critical role in driving business growth, enhancing market share, and increasing revenue for the company. They must possess strong leadership, strategic thinking, and communication skills, as well as a deep understanding of the IT industry and market trends.

Qualifications and Experience:

• Education: Bachelor’s degree in engineering, business administration, Marketing, IT, or a related field. MBA or advanced degree is preferred.
• Experience: 15-20+ years of experience in sales and marketing, specifically in B2B, product sales, IT services, and cloud services.

Key Skills:

• Strong leadership and team management skills.
• Proven ability to develop and execute sales strategic plans.
• Ability to Strategize planning and program management for multiple products across industryvertical.
• Excellent communication and interpersonal skills.
• Experience in using CRM application/other sales and marketing tools.
• New Product Launches, Go to market plans.
• Customer life cycle management and acquisition.
• Ability to generate revenue through Upselling, Cross Selling
• Digital Marketing: growth marketing and performance.
• Brand management & Marketing communication
• Strong analytical and problem-solving abilities.
• Alliances & Partnerships

Personal Attributes:

• Visionary and forward thinking.
• Highly motivated and results oriented.
• Ability to thrive in a fast paced and dynamic environment.
• Strong negotiation and persuasion skills.
• Customer centric mindset.
• Professional etiquettes.
• Quick adaptability and learnability.
• Alliances & Partnerships.

Compensation:

• Competitive salary and performance-based incentives.
• Comprehensive benefits package.

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